Nongfu is China’s most popular bottled water brand, known for partnering with artists and illustrators around the globe into innovating its packaging design. The company went on to create a range of sparkling soda water drinks, each with its own unique visual language. We collaborated with Mousegraphics to create eye-catching labels with quirky and witty characters, faithful patrons of the bar scene, inspired by long summer days and golden happy hours. Each of them are crafted to tell a story and create a strong visual identity, able to stand out and make a bold statement. Immense yourself into the colorful world of nongfu, let its fresh breeze take you to a fun journey of this flavorful beverage.
Creative Direction: Mousegraphics
Illustration: polkadot design