Musical Praxis is a conservatory for those who wish to learn classical and modern music. It cooperates with European music institutions such as University of West London, London College of Music and Registry of Guitar Tutors, in order to provide the best education to its students.
We decided to capture visually two values: modern and classic. The black and white logo was made to represent the music symbols. A series of colourful illustrations where created to accompany the school's identity as well as to imply the rhythm of music combined with the fun of learning.