Learning Tree

Learning tree is a friendly and family-oriented preschool for children.
The main brief was to design a brand identity that would have a warm and playful character that would promise the parents a safe day care for their kids. The logo represents a tree of books that implies the process of learning while growing.
We created a series of simple yet powerful illustrations with strong and solid colors to imply fun and carelessness.
However, the combination of the firm logo together with the strict and legible typography creates a warm and secure visual outcome of a responsible preschool environment.