Flexbook Illustrations for the 2022 flexbook catalogue

Flexbook is ​​an innovative company in Greece, specializing in the art of bookbinding and keeping the magic of traditional writing alive. We were asked to create a series of whimsical illustrations that playfully merge fantasy with their notebooks and everyday stationery items. These dreamscapes go beyond the laws of scale and physical limitations, creating a surreal and magical world that dares us to imagine, with flying machinery and ships that can take you on a fascinating trip. Through this fantastical environment, we wanted to visualize all the memories and the feelings associated with the creativity of notetaking, doodling and drawing on a piece of paper.

Client: flexbook, The Writing Fields
Concept, Creative Direction: Orfeas Athanasiou
Video by: Oddbleat