Caloria S.A. is a company dedicated to the field of heating for over 60 years. With two fully equipped factories in Greece and thousands of satisfied customers, it is important for such an industry to be associated with a visual language expressed through professionalism, engagement and expertise.
We were tasked to redefine their brand identity, and to develop a responsive and dynamic profile, aligned with its pragmatic spirit and utilitarian nature. Alongside the business cards, brochures and stationery, we worked on the various forms, print communication, and all the corporate components that make up the Caloria company.
There is a pleasant balance between the graphic and typographic elements. The colors red and silver are used prominently in the design as an industrial and a clean color combination that offers an immediacy and a friendly quality to the branding. An easy-to-read typeface combined with a dynamic design, complete a brand that is ultimately being met through good quality papers and print finishes.